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{{Navbox Lore}}
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{{Navbox Human Lore}}
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[[File:Pluto-Sol.png|The flag of the Plutonian System.|thumb]]
<center>[[File:ZH-lightpurple.png|200px|link=]]</center>
In the far-flung reaches of the Sol System lies the planet of Pluto, one of the last bodies in the system to be formally colonized by humanity. While the planet (though the matter of it being a true planet is somewhat up for debate,) itself lacks any significant resource deposits beyond nitrogen ice (which also makes up the majority of its surface,) its position as the nearest significant stellar body to the Oort Cloud, and the Cloud’s significant Helium-3 deposits, Pluto has had an oversized impact upon the Sol Alliance itself. And thanks to its original colonizers - the Union of Soviet Socialist Republics - the planet has developed an economic system that may very well be unique in the Orion Spur.
 
<center>''Building a brighter future.''</center>
=Overview=
'''This is a main page for a playable corporation. Information here is important should you wish to play a contractor relating to this. '''
 
Zeng-Hu Pharmaceuticals is a trans-stellar medical research and pharmaceutical conglomerate with origins on 21st century [[Earth]]. They are responsible for the invention of modern cloning techniques.
 
==Influence==
As the foremost medical service in the galaxy, overshadowing the former monopoly NanoTrasen once had over the specialty, Zeng-Hu's influence is immense. Their responsibility extends to the health and well-being of almost all citizens of the major galactic powers, with hundreds of minor subsidiaries delving into the pedantics of healthcare across the Orion Spur.
 
==General==
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'''Current CEO:''' [[Notable Humans#Hou Hsiao-Li|Hou Hsiao-Li]]
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One of the smartest living humans in the Orion Spur, Doctor Hsiao-Li secured her position as the head of Zeng-Hu Pharmaceuticals through ability rather than family relations, and has seen Zeng-Hu secure significant shares of the human and skrellian biotech markets under her watchful eye. Hsiao-Li has a reputation as an extremely strict woman, even amongst Zeng-Hu Pharmaceutical board members, that does not tolerate failure. This has worked wonders for the reputation of the company’s workers, as one screw-up is enough to get them fired, but has made Zeng-Hu Pharmaceuticals a much more stressful company to work for than its main competitor of NanoTrasen. However, should an employee show success, Hsiao-Li rewards it.
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'''Official Title(s):''' Zeng-Hu Pharmaceuticals, Zeng-Hu Medical Corporation, Zeng-Hu Corporate Conglomerate
 
'''Motto:''' ''Building a brighter future.''
 
'''Headquarters:''' Isis, Oran, Epsilon Eridani
 
'''Official Languages:''' Tradeband, Tau Ceti Basic, Sol Common, Terran Mandarin
 
'''Primary Color Scheme:''' Purple, white and pink
 
==Executives and Branches==
===Executives===
Zeng-Hu Pharmaceuticals is run by the Board of Directors, lead by Chairman and President Hou Hsiao-Li. The Board of Directors oversee the general function of the entire corporation, with regional boards managing their own systems more directly.
 
'''President:''' Hou Hsiao-Li, 43, Human
 
'''Vice President:''' Rochelle Mohi, 44, Human
 
'''Chief Medical Officer:''' Cisi Cho, 46, Human
 
'''Chief Research Officer:''' Ormish Jrolk, 364, [[Skrell]]
 
'''Chief Information Officer:''' Mari Lesokho, 57, Human
 
'''Chief Communications Officer:''' Victor Martinez-Park, 38, Human
 
'''Chief Financial Officer:''' Kianna Zhang, 34, Human
 
'''Chief Operations Officer:''' Alexander Miyawaki, 41, Human
 
'''Chief Security Officer:''' Richard Moors, 49, Human
 
===Branches===
Though their headquarters are in Epsilon Eridani, Zeng-Hu Pharmaceuticals can be found throughout many areas in human space. Here are the locations of their primary and largest branches.
 
'''Isis, [[Eridani_Federation#Oran_.28.CE.B5Eri_II.29|Oran]], [[Eridani_Federation|Epsilon Eridani]]:''' The headquarters of Zeng-Hu Pharmaceuticals can be found on Oran. The skyscraper is notable for being decorated in an interesting mix of traditional Terran Chinese and corporate Eridani styles. The Board of Directors are housed in the upper floors, with the highest levels being for corporate activity.
 
'''Shanghai, China, [[Earth]], [[Sol]]:''' The Shanghai branch oversees most of Zeng-Hu’s activity in the Sol Alliance. With nearly twice the amount of workers as the second-most staffed headquarters, the Shanghai branch is an incredibly lively, bustling place.
 
'''[[Biesel#Mendell_City|Mendell City]], [[Biesel]], [[Tau_Ceti|Tau Ceti]]:''' The Mendell City branch can be found in Xinghua Prefecture, standing tall among the surrounding complexes. Security is incredibly tight in Mendell City, though officials refuse to directly answer why.
 
==Subsidiaries==
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===Bishop Cybernetics===
<b><i>"Without compromise."</i></b>
 
'''General'''
 
Bishop Cybernetics is a relatively young subsidiary of Zeng-Hu Pharmaceuticals, founded on Biesel in April of 2418. They specialize in innovations in biomechanical engineering with a focus on prosthetics and mechanical organs.
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'''Influence'''
 
[[Eridani_Federation|Epsilon Eridani]]: Four major equipment manufacturing facilities on [[Eridani_Federation#Oran_.28.CE.B5Eri_II.29|Oran]].
 
[[Tau_Ceti|Tau Ceti]]: Headquarters in [[Biesel#Mendell_City|Mendell City]], [[Biesel]]; three research and development facilities on Biesel.
 
'''Executives'''
 
Chief Executive Officer: Grant Bishop, 62, Human
 
Chief Engineering Officer: Maali Islamova, 47, Human
 
Chief Research Officer: Maxim Pangan-Roces, 38, Human
 
Chief Information Officer: Kareena Mayadev-Calli, 59, Human
 
Chief Design Officer: Youa Mo Xvooj-Hayashi, 45, Human
 
'''History'''
 
Bishop Cybernetics was founded on [[Biesel]] by Grant Bishop and Owen Harrison. Both had dropped out of study at the Biesel Institute of Robotics to focus on business. Even though prosthetics wasn't a new field by any means, and it was mostly dominated by giants like Zeng-Hu and [[Hephaestus_Industries|Hephaestus]], Bishop felt there was room for innovation.
 
Bishop and Harrison both worked out of Bishop's personal pod bay for their first year, working to improve on the existing design for a mechanical prosthetic hand. They unveiled this new design at the annual Mendell City Innovation Conference and caught the attention of several investors with their flashy, sleek design with an integrated holo-watch, communications center, and patented user interface with a haptic feedback enabled holographic display called iTouch. Most notable about this first design was the fact its power draw was no greater than other designs already out there, despite running several different accessory modules.
 
After a wildly successful campaign spanning over ten years showcasing every iteration of their new prosthetics at every opportunity, Bishop Cybernetics opened their first major manufacturing facility on Isis in 2430. This drastically reduced the costs associated with production and allowed Bishop Cybernetics to become even more profitable.
The high-energy Grant Bishop still attends conferences and events, giving speeches and demonstrations, and often makes a point to show off his own prosthetic arms and eyes, which he has linked to his own home devices including his thermostat, doors, electrochromic windows and microwave. In 2456, Bishop suffered from heart failure, and underwent an operation to have a Bishop Cybernetics mechanical heart installed. He has since claimed to be "synthetic at heart", coming back from the operation to announce a new division of Bishop Cybernetics focusing on synthetic intelligence research.
 
Bishop Cybernetics' focus on power efficiency, luxury, and innovation meant its niche market was composed mostly of technological enthusiasts and a number of transhumanist fanatics. This is, of course, not without controversy, especially among more traditionally-minded consumers skeptical of the radical ideas usually pushed by Bishop Cybernetics. The heavy regulation of prosthetic devices often means the most attention-grabbing products are meant for headlines only, kept behind red tape to never leave the showroom. Uncomfortable with Bishop's direction, Owen Harrison officially resigned from the company in December 2458.
 
The continued growth of Bishop Cybernetics has proven without a doubt that there is a small, but lucrative market for these big ideas and the controversy often stirred with Bishop's ideals has ensured they have a place in headlines on a yearly basis.
 
During the last conference held during a Ned Talk on Biesel in August 2459, Bishop shared the stage with a state-of-the-art IPC designated "Axiom". This IPC's frame was entirely by Bishop, with a glass-encased hologram display for a face and a claimed internal battery life lasting for up to three weeks on standby. It isn't known when, or even if, this model will ever be approved for production.
 
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===Jeonshi Beauty Company===
<b><i>"Showing your true beauty."</i></b>
 
'''General'''
 
Jeonshi Beauty Company is a subsidiary of Zeng-Hu Pharmaceuticals, founded on Earth in October of 2421. They specialize in the beauty industry, with a focus on advanced skincare and makeup products.
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'''Influence'''
 
[[Sol]]: Headquarters in Busan, Korea, [[Earth]]; five research and development facilities across Earth.
 
[[Tau_Ceti|Tau Ceti]]: Research and development facility in [[Biesel#Mendell_City|Mendell City]], [[Biesel]].
 
[[Eridani_Federation|Epsilon Eridani]]: Two major manufacturing facilities on [[Eridani_Federation#Oran_.28.CE.B5Eri_II.29|Oran]].
 
'''Executives'''
 
Chief Executive Officer: Yunji Kyong, 42, Human
 
Chief Research Officer: Yong Zhang, 54, Human
 
Chief Data Officer: Songho Sam, 47, Human
 
Chief Communications Officer: Biyu Tian-Kim, 36, Human
 
Chief Commercial Officer: Kaya Kinjo-Song, 41, Human
 
'''Brands'''
 
Sunchunina Nin: A line of natural makeup made completely from organic materials. Also known as Pure, Natural, You.
 
Yokaine: A line of bold, colorful makeup targeted towards clubbers. Also known as Faekin’ It.
 
Gwiyeoai: A line of glittery, pastel makeup targeted towards children. Also known as Little Cinderella.
 
Kimineun Jeondouji: A variety of human hair dyes in bright, bold colors. Also known as Bold You.
 
Yueliang Seong-im: A diverse brand of pastel human hair dyes. Also known as Moon’s Embrace.
 
Chapifu: An all natural skincare brand with many lotions, cleansers, and masks. Also known as Tea Skin.
 
Shiheomsil: A more chemical brand of skincare products. Shiheomsil is most famous for its cheap, patented, symptom-free acne vaccine. Also known as Cleancare.
 
Cheondu Shokusa: A brand of healthy, frozen prepared foods. Common meals include Kimchi, Dim Sum, Stir Fry, Kare Udon, Mac & Cheese, Mochi Okonomiyaki, Fried Rice, and Samgyeopsal & Rice. Also known as Halmeoni’s and Pure Meals.
 
Jinleun Shokusa: An upcoming brand of liquid meals tailored to a consumer’s needs thanks to advanced dietary computer algorithms. Advertised flavors include Rich Cacao, Smooth Vanilla, White Strawberry, Fruit Punch, Fresh Cherry, Bright Grape, Beef Stew, and Fresh Mint. Also known as Quick Meals.
 
Pyeon-song Sumiki: A respirator brand for those with asthma and other breathing problems, as well as for those living in polluted areas. Also known as Breathe Easy.
 
'''History'''
 
Founded by Zeng-Hu to leverage their contacts and power in the pharmaceutical industry, as well as diversify into what they saw as a customer base unlikely to be lost through competition or technological advancement, Jeonshi Beauty Company was born after a long board meeting on [[Earth]] in 2421. Thanks to their parent corporation’s influence, they have since become one of the largest cosmetic companies present in Alliance space despite being a relatively young company.
 
While perhaps not being the most innovative in their field, their large consumer base can be thanked by their low prices and celebrity endorsements; their remarkably low operating costs can be attributed to Zeng-Hu’s establishment in industrial sectors relevant to their products’ manufacturing.
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===Nojosuru Foods===
<b><i>"Pure foods for all."</i></b>
 
'''General'''
 
Nojosuru Foods is a subsidiary of Zeng-Hu Pharmaceuticals, founded on Earth in 2252. They are known for their surprisingly affordable and incredibly quality foods, as well as growing many crops used in pharmaceuticals and luxury items.
<div class="mw-collapsible-content">
'''Influence'''
 
[[Sol]]: Headquarters in Tokyo, [[Earth_Provinces#Japan|Japan]], [[Earth]]; nine major farming facilities across Earth; three major processing plants on Earth.
 
[[Tau Ceti]]: One major farming facility and processing plant on [[Biesel]].
 
'''Executives'''
 
President: Miho Kumagai-Wan, 54, Human
 
Deputy President: Xinyi Huang, 51, Human
 
General Manager: Kotaro Tamaki, 49, Human
 
Chief Research Officer: Jong-Su Chun-Gao, 54, Human
 
Chief Customer Officer: Mineko Makino-Min, 35, Human
 
'''Brands'''
 
Jiazoku Rice: A brand of sweet rice usually sold in bulk to restaurants or in family-sized bags.
 
Ziryo Kuhe: A brand of plant-based dairy substitutes. Their most common items are plant-based milks, butters, cheeses, ice creams, and yogurts.
 
Youjin Produce: A brand selling baking supplies and ingredients, as well as bread, bagels, and crackers. Popular bread and bagel flavors include Strawberry Cream Cheese, Cinnamon Sugar, Double Chocolate Chip, and Banana & Lemon.


==History==
Jumoku: A brand of health bars, treats, and cereals targeted towards middle and low income families. Popular health bar flavors include Chocolate Caramel, Strawberry, Chocolate Dipped Mint, Blueberry, and White Chocolate & Orange. Popular health treat flavors include Strawberry, Cookie & Creme, Brown Sugar Cinnamon, Strawberry Cheesecake, and Red Velvet. Popular cereal flavors include Blueberry & Lemon, Fruit & Yogurt, Apple Cinnamon, and Vanilla Almond.


Before the 2130s Pluto was regarded as something of a non-entity by the nations of Earth and their colonial subjects. It was far and away the most remote “planet” in the Sol System aside from a loose collection of dwarf planets dwelling even beyond the Plutonian orbit and lacked any reasons to make it an attractive colony beyond prestige. Though the Union of Soviet Socialist Republics laid de jure claim to the planet during the Second Space Age in the 2070s ongoing economic issues on Earth and the sheer distance between the two planets stymied any attempts at colonisation until the discovery of Helium-3 fueled warp engines by the USSR in 2130. With the proliferation of warp engines, inevitability after 2030, there was an increasingly large demand for the mining and refining of Helium-3, with the majority of the Sol System’s Helium-3 was located in the distant Oort Cloud. This combined with the desire of the Party’s bureaucracy to show that  the USSR was still relevant in the era of increasingly powerful corporations led to the colonisation of Pluto in 2131 by the USSR. Immediately following the launch of the rockets that would carry the first settlers to Pluto, the USSR’s People’s Commissariat for Cosmological Sciences successfully lobbied for the reclassification of Pluto as the ninth planet of the Sol System in order to bring the Soviet Union’s new colony greater amounts of prestige in the eyes of the United Nations.
Oka Akio: A brand hosting a variety of large-sized snack foods usually marketed towards laborers. Popular snacks include Uchu Brownies, Strawberry Shortcakes, Orange Creme Cakes, Chocolate Cupcakes, Cream Mooncakes, Strawberry Buns, and Caramel Cookie Bars.  


A desire to mine as much Helium-3 as possible in the shortest time and most efficient manner led to the Soviet Space Program establishing facilities not just on Pluto itself, but also upon all five of its moons. While Pluto,thanks to an extreme drive by the Soviet Union and high demand for Helium-3,has been a prosperous colony from the year it was founded up until today, its roots in the planned economy of the 22nd century USSR have left it has a somewhat odd planet compared to the rest of the corporate-dominated Sol System. The '''People's Commissariat for Economics and Finance of the Plutonian Special Administrative Zone''' ('''NKEF-OAZP''') dictates Helium-3 mining in the Oort Cloud as per a contract between the Sol Alliance and the Plutonian System, then the NKEF-OAZP sells off its Helium-3 reserves to the Solarian Alliance, and then the Alliance, through the Solarian Corporate Authority, sells off this Helium-3 to private actors. In the post-Collapse Sol System Pluto marches on as the Alliance’s main source of Helium-3 and, despite its bizarre economic system, one of the most important planets in the Alliance. Glory has indeed come to those ones that looked forward.
Nojosuru Shokusa: A brand of frozen prepared meals targeted towards university students and low income families. Common meals include Soy Kitsune Udon, Miso Ramen & Tofu Karaage, Homemade Katsudon, Vegan Bolognese Pasta, and Soyburg Steak & Rice. Also known as Nojosuru Meals.


==Environment==
Yeshin Tea: A popular tea brand that boasts all natural ingredients grown in the finest bio-domes. Popular flavors of tea include Green Tea, Yamecha, Lemon, Chai, Cinnamon, Hibiscus, and Orange. Also known as Ambition’s Tea.


As the furthest planet from the Sun Pluto is extremely frigid at the best of times, with light taking upwards of six hours to reach Pluto from the Sun. Thus the majority of the planet’s surface is covered in a lay of nitrogen-based ice occasionally cracked by cryovolcanos that shoot massive plumes of water and ammonia upwards of hundreds of kilometers into the air, reaching heights that are able to interfere with passing spacecraft and shuttles. Pluto’s gravity is also very low compared to Earth, which has led to the creation of what has been termed one of the wonders of the Sol System: a massive gravity generator built in the core of the planet which provides Earth-equivalent gravity. The five moons of Pluto have similar generators built into them, and likewise possess similar environments - frigid, icey, and free of most valuable resources. But, nevertheless, well-located for the refining and processing of Helium-3.
Shudu Coffee: A coffee brand that grows its beans in modified bio-domes for the perfect growth. Popular flavors of Yeshin’s non-dairy coffee creamers include French Vanilla, Strawberry Cheesecake, Cinnamon Vanilla, and Mocha Fudge. Also known as Focus Coffee.


==Society and Population==
'''History'''


Plutonian society is, thanks to its unusual origins, extremely closely-knit one centered around microdistricts, the local term for a residential neighborhood. These microdistricts form the backbone of Pluto itself and number in the thousands, effectively covering almost the entire surface aside from the massive gravity generator complex at the northern pole and anti-asteroid shielding complex at the southern pole. One’s life revolves around their microdistrict and the community associated with it thanks to a massive central planning bureaucracy that ensures the workers in a given refinery facility - or from a given mining outpost or vessel - live in the same microdistrict, creating a shared sense of community on and off of the job. Public services - such as hospitals, clinics, schools, tram stations, shuttle ports, and so on - and small businesses - the only type of privately-owned businesses permitted in the Plutonian System - can be found in every microdistrict, and those that work in them likewise live where they work: in the microdistrict. Aside from apartments and small businesses most establishments are owned and operated by the Plutonian government.
After the global terraforming of Earth, vast swaths of fertile farmland were created. Hoping to get a jump on the revitalized agricultural business, frugal millionaire Futaba Umebayashi created Nojosuru Foods in early 2252. Umebayashi focused on creating an efficient, clean company with affordable products. The business flourished, rapidly expanding across Earth.


The population of Pluto stands at roughly two billion permanent residents of which all are required to be registered members of the '''Communist Party of the Supreme Soviet of the Plutonian System and Surrounding Space''' ('''PSSSR-SPOK''', often colloquially called the “'''SPOK'''” by residents of the planet) or face fines and eventual deportation from the planet. Pluto itself is where the vast majority of the population - estimated at upwards of 95% - can be found, thanks to the planet’s original central planning committee designating Pluto itself as the primary residential zone and its moons as the Helium-3 processing and refining areas. Most residents on Pluto reside in large hab-complexes arranged in the microdistrict system that are typically partially underground for safety. Housing on Pluto is by design very utilitarian and non-extravagant with all families provided a sufficient apartment for their use by the central planning committee. While this makes Pluto highly unattractive for immigration it has led to a very tight-knit and communal life that few of its residents move away from permanently, leading to a very stable - if still somewhat small by the standards of the Sol System - population. The majority of the current residents of Pluto are the descendants of the original Soviet colonists and immigrants from Earth, with a small minority coming from other human planets and a tiny alien population.
In 2415, Nojosuru Foods was approached by Zeng-Hu Pharmaceuticals for a contracting deal. Nojosuru agreed and began growing a majority of their crops for Zeng-Hu. It wasn’t until 2420 that Zeng-Hu officially bought out Nojosuru Foods as a subsidiary.
</div></div>


But despite the government of the Plutonian System providing a great amount of welfare to its citizens and the absence of megacorporation domination, life in the System is far from the most free in the Alliance. Even in the era of massive megacorporations the Plutonian System remains a command economy under the often-heavy hand of the People's Commissariat for Economics and Finance of the Plutonian Special Administrative Zone, which effectively controls all aspects of the economy. Massive bureaucratic interference by the Presidium and Commissariat is similarly common in the Plutonian System, and travelling abroad is often an exercise in exceedingly bureaucratic frustration. The first option is to go through the traditional bureaucracy to receive a work passport, while the second option is to enter oneself into the Commissariat’s labour permit lottery - both options allot roughly half of the Commissariat’s yearly permits. Most privileges - such as permanent residence in the Plutonian System - remain locked behind official Presidium-granted Party membership. Uniquely in the Solar Alliance, anti-Party sentiment is a felony in the Plutonian System that can carry up to five years in prison and - more importantly - a summary stripping of one’s Party membership. Party membership is currently restricted to Solarian citizens only and there are no known non-human Party members. Dual citizenship automatically disqualifies one from a Party membership due to concerns over split loyalties.
==Drive and Agenda==


Zeng-Hu Pharmaceuticals, and the majority of its minor subsidiaries are professional science at its core. The public-facing sections of the megacorporation operate one of the larger public relations departments in the galaxy, a necessity for something as controversial as the primary healthcare provider. This reflects on employees as their workforce is encouraged to be plotting and outright secretive. As well, the openly declared pursuit of Zeng-Hu has been the perfection of the sentient form, and rapidly progressing what could be construed as the “expected evolution” of Humanity. The details of the future of this expectation are unfortunately classified, and guesses as to what the corporation plans are varied - from grounded, to completely ridiculous conspiracies.


==Government==
Commercial contracting with Zeng-Hu is a cut-throat, careless business where decisions from completely untraceable elements within the corporation drift down to the lower ranks, usually deciding the course of lives. Workers take pride in their own capability to dodge the unknowable forces above, inadvertently, and the ideology has ended up fostering one of two things ; either fear for one’s superiors, or a dangerous lack of care. The latter in this environment rarely ends well.
[[File:Pluto.png|The flag of the Communist Party of the Supreme Soviet of the Plutonian System and Surrounding Space.|thumb]]
The Plutonian government is a very atypical one by the standards of the modern Orion Spur - it is a bicameral system divided along the line between economic and political matters. As per its colonizer, the planet is run by a system of soviets beginning at the neighborhood level and concluding with the Presidium of the Supreme Plutonian Soviet located in the system’s capitol of Tereshkovgrad on Pluto itself. The Presidium manages the politics of Plutonian System, and - critically - is the organization responsible for issuing SPOK memberships in addition to providing temporary residency permits for non-Plutonians and passports for Plutonians to travel abroad. It often works alongside its economic counterpart, the People’s Commissariat, in interstellar concerns. The NKEF-OAZP, otherwise known as the People’s Commissariat, is responsible for all economic policy in the Plutonian System. The most important duty of the NKEF-OAZP by far is the setting of yearly Helium-3 mining limits and targets, giving the Plutonian System large amounts of control over the price of Helium-3 as it goes to market and bringing significant revenue back to both the Presidium and Commissariat in the process while also ensuring that the extremely plentiful Helium-3 deposits in the Oort Cloud are not strip mined until the market crashes.


There are two key figures in the political environment of the Plutonian System: the Chairman of the Supreme Plutonian Soviet and the People’s Commissar for Economics, Finance, and Industry. The current Chairman, Konstantin Malashenko, is beloved throughout the Plutonian System as a man of the people that has used the increasingly large profits from Helium-3 since the invention of the Suzuki-Zhang Hammer Drive to massively improve the living conditions on Pluto itself, though the Plutonian System itself is far from a tourist haven. Meanwhile the current People’s Commissar, Nadezhda Petlina, has overseen a massive increase in the amount of Helium-3 mining to be conducted during 2463, and the NKEF-OAZP has begun - for the first time ever - issuing mining permits to non-Plutonian ships not affiliated with a megacorporation. While unpopular with many on Pluto, the sheer size of the Oort Cloud and massive demand for fuel in the post-collapse Solarian Alliance. With massively spiking demands for its primary export the future of the Plutonian System looks, if nothing else, extremely profitable.
Zeng-Hu Pharmaceuticals rarely works alongside Zavodskoi contractors - intentionally so. The two corporations frequently butt heads after Zeng-Hu Pharmaceuticals left Zavodskoi genetics research in the dust, with the relation between the two sour at best. This echoes down to the lowest ranks, as even the common worker can find themselves cheered on to beat the opposition. This isn’t an excuse to get fired by trashing your coworker.


==Economics==
==History==
Zeng-Hu Pharmaceuticals was born from the merging of two companies on Earth in the year 2032: Mao Zeng Biotech, and Chi-Wan-Hu Incorporated. The company pioneered the way in the field of cryonics and cryogenics, manufacturing the first truly viable "cryopod" designed to safely house a human being during long-distance space travel. This proved instrumental during the colonization efforts of [[Mars]] and [[Luna]]. However, the success was relatively short-lived, as the economic hardships of the mid-22nd century hit the company hard. While never completely disappearing, the company was overshadowed by the rise of other corporations edging in on the field of biotechnology and pharmaceuticals. Zeng-Hu stayed in the background for years, though their continual innovations allowed them to stay somewhat competitive.


The economic system of Pluto is, as previously mentioned, a unique one in the Sol Alliance and perhaps in the entire Orion Spur. The People’s Commissariat for Economics and Finance sets yield targets for Pluto and its surrounding moons, then sells off its reserve to the Sol Alliance’s government (which earmarks a significant amount for the Solarian Navy,) before it is finally sold to private actors such as Einstein Engines (the primary purchaser of Helium-3 mined in the Oort cloud and refined on Pluto). While this may initially come off as an extremely inefficient and irrational method of mining what is perhaps the most valuable substance in the Orion Spur after phoron, various factors such as the colony’s early founding, the relative power of the Solarian government, and the low demand for Helium-3 have kept the mining rights for the entire Oort Cloud in the hands of the NKEF-OAZP.With the support of the Stellar Corporate Authority, the Commissariat’s rule over the Oort Cloud seems beyond reproach.
It wasn't until the year 2332, when the [[Skrell]] were first encountered, that the company was well and truly thrust back into the limelight. As with many other companies jockeying for positions from which they could benefit from the advanced technology of the Skrell, Zeng-Hu sent representatives to try and convince Skrellian scientists to establish joint cooperative research teams with their own scientists. However, unlike with the other corporations, whom most of the scientific community of the Skrell perceived as simply greedy, they were truly impressed by the vision and drive shown by the CEO Vanas Peng and his board of directors. After three years of cooperative research, the first viable example of cloning technology was created.


Pluto’s centrally-ruled and designed economy much resembles the industrial towns of the Soviet Union, and has led to an atypical system of organization designed around the exploitation of the moons of Pluto to create the most efficient and safe system for the refinement of Helium-3. Locally known as the Geliy-Zavod System, the five moons of Pluto are divided into two supply chains. In the Geliy-Zavod System fuel from mining stations and vessels is first sent to Charon, the primary transport hub that services Pluto’s Helium-3 refining facilities (the irony of Charon’s name, it seems, was not lost on the Soviets) before being sent to conversion facilities on Styx or Nix in order to be transformed from “raw” Helium-3 into a concentrated, refined form more readily favored for use as fuel. From these conversion facilities the concentrated Helium-3 is shipped, for further improvements, to refining plants on Kerberos and Hydra for Styx and Nix respectively. Following this the refined and concentrated Helium-3 is shipped to Charon, before being loaded onto freighters bound to locations throughout the Alliance.
Zeng-Hu was quick to patent the techniques and equipment, and continued to advance in the newly created field of the cloning of sentient organisms. Techniques were developed that allowed clones to have direct copies of a subject's memories and personalities implanted in their psyche. While cloning technology was highly controversial when first introduced, it has since become an accepted and even promoted part of Human and Skrellian society.


While the system of refining and processing Helium-3 is centrally-directed and designed, its method of mining Helium-3 is not. Thanks to a truly massive spike in demand as a result of the ongoing phoron shortage, the preexisting Commissariat-directed system of mining organized around state-owned mining barges and outposts has found itself unable to keep up with demand. As a result, the People’s Commissar for Economics, Finance, and Industry, Nadezhda Petlina, has done something unprecedented: in late 2462 she opened the market for private, non-megacorporate, actors to purchase limited mining licenses in the Oort Cloud. The resulting craze has seen a wild variety of public and private actors move into the Oort Cloud, though the wealth remains in the Plutonian System thanks to it,and only it, possessing the appropriate facilities to make engine-grade Helium-3 aside from mostly-decommissioned facilities on Luna that are too small and too far from the Oort Cloud to be economically viable. It remains to see how this “Helium Rush" will impact the state-dominated economy of the Plutonian System.
Zeng-Hu Pharmaceuticals is now among the most powerful trans-stellar corporations present in the galaxy in the modern day. Today, Zeng-Hu Pharmaceuticals works closely with [[Nanotrasen_Corporation|Nanotrasen Corporation]] through a series of mutually beneficial economic and research agreements. Zeng-Hu provides the newest advancements in [[cloning]] technology to Nanotrasen for use on their facilities, and Nanotrasen in turn loans their best researchers to assist Zeng-Hu with further advancement and development.


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Revision as of 21:33, 23 February 2021

ZH-lightpurple.png
Building a brighter future.

Overview

This is a main page for a playable corporation. Information here is important should you wish to play a contractor relating to this.

Zeng-Hu Pharmaceuticals is a trans-stellar medical research and pharmaceutical conglomerate with origins on 21st century Earth. They are responsible for the invention of modern cloning techniques.

Influence

As the foremost medical service in the galaxy, overshadowing the former monopoly NanoTrasen once had over the specialty, Zeng-Hu's influence is immense. Their responsibility extends to the health and well-being of almost all citizens of the major galactic powers, with hundreds of minor subsidiaries delving into the pedantics of healthcare across the Orion Spur.

General

Current CEO: Hou Hsiao-Li

One of the smartest living humans in the Orion Spur, Doctor Hsiao-Li secured her position as the head of Zeng-Hu Pharmaceuticals through ability rather than family relations, and has seen Zeng-Hu secure significant shares of the human and skrellian biotech markets under her watchful eye. Hsiao-Li has a reputation as an extremely strict woman, even amongst Zeng-Hu Pharmaceutical board members, that does not tolerate failure. This has worked wonders for the reputation of the company’s workers, as one screw-up is enough to get them fired, but has made Zeng-Hu Pharmaceuticals a much more stressful company to work for than its main competitor of NanoTrasen. However, should an employee show success, Hsiao-Li rewards it.

Official Title(s): Zeng-Hu Pharmaceuticals, Zeng-Hu Medical Corporation, Zeng-Hu Corporate Conglomerate

Motto: Building a brighter future.

Headquarters: Isis, Oran, Epsilon Eridani

Official Languages: Tradeband, Tau Ceti Basic, Sol Common, Terran Mandarin

Primary Color Scheme: Purple, white and pink

Executives and Branches

Executives

Zeng-Hu Pharmaceuticals is run by the Board of Directors, lead by Chairman and President Hou Hsiao-Li. The Board of Directors oversee the general function of the entire corporation, with regional boards managing their own systems more directly.

President: Hou Hsiao-Li, 43, Human

Vice President: Rochelle Mohi, 44, Human

Chief Medical Officer: Cisi Cho, 46, Human

Chief Research Officer: Ormish Jrolk, 364, Skrell

Chief Information Officer: Mari Lesokho, 57, Human

Chief Communications Officer: Victor Martinez-Park, 38, Human

Chief Financial Officer: Kianna Zhang, 34, Human

Chief Operations Officer: Alexander Miyawaki, 41, Human

Chief Security Officer: Richard Moors, 49, Human

Branches

Though their headquarters are in Epsilon Eridani, Zeng-Hu Pharmaceuticals can be found throughout many areas in human space. Here are the locations of their primary and largest branches.

Isis, Oran, Epsilon Eridani: The headquarters of Zeng-Hu Pharmaceuticals can be found on Oran. The skyscraper is notable for being decorated in an interesting mix of traditional Terran Chinese and corporate Eridani styles. The Board of Directors are housed in the upper floors, with the highest levels being for corporate activity.

Shanghai, China, Earth, Sol: The Shanghai branch oversees most of Zeng-Hu’s activity in the Sol Alliance. With nearly twice the amount of workers as the second-most staffed headquarters, the Shanghai branch is an incredibly lively, bustling place.

Mendell City, Biesel, Tau Ceti: The Mendell City branch can be found in Xinghua Prefecture, standing tall among the surrounding complexes. Security is incredibly tight in Mendell City, though officials refuse to directly answer why.

Subsidiaries

Bishop Cybernetics

"Without compromise."

General

Bishop Cybernetics is a relatively young subsidiary of Zeng-Hu Pharmaceuticals, founded on Biesel in April of 2418. They specialize in innovations in biomechanical engineering with a focus on prosthetics and mechanical organs.

Influence

Epsilon Eridani: Four major equipment manufacturing facilities on Oran.

Tau Ceti: Headquarters in Mendell City, Biesel; three research and development facilities on Biesel.

Executives

Chief Executive Officer: Grant Bishop, 62, Human

Chief Engineering Officer: Maali Islamova, 47, Human

Chief Research Officer: Maxim Pangan-Roces, 38, Human

Chief Information Officer: Kareena Mayadev-Calli, 59, Human

Chief Design Officer: Youa Mo Xvooj-Hayashi, 45, Human

History

Bishop Cybernetics was founded on Biesel by Grant Bishop and Owen Harrison. Both had dropped out of study at the Biesel Institute of Robotics to focus on business. Even though prosthetics wasn't a new field by any means, and it was mostly dominated by giants like Zeng-Hu and Hephaestus, Bishop felt there was room for innovation.

Bishop and Harrison both worked out of Bishop's personal pod bay for their first year, working to improve on the existing design for a mechanical prosthetic hand. They unveiled this new design at the annual Mendell City Innovation Conference and caught the attention of several investors with their flashy, sleek design with an integrated holo-watch, communications center, and patented user interface with a haptic feedback enabled holographic display called iTouch. Most notable about this first design was the fact its power draw was no greater than other designs already out there, despite running several different accessory modules.

After a wildly successful campaign spanning over ten years showcasing every iteration of their new prosthetics at every opportunity, Bishop Cybernetics opened their first major manufacturing facility on Isis in 2430. This drastically reduced the costs associated with production and allowed Bishop Cybernetics to become even more profitable. The high-energy Grant Bishop still attends conferences and events, giving speeches and demonstrations, and often makes a point to show off his own prosthetic arms and eyes, which he has linked to his own home devices including his thermostat, doors, electrochromic windows and microwave. In 2456, Bishop suffered from heart failure, and underwent an operation to have a Bishop Cybernetics mechanical heart installed. He has since claimed to be "synthetic at heart", coming back from the operation to announce a new division of Bishop Cybernetics focusing on synthetic intelligence research.

Bishop Cybernetics' focus on power efficiency, luxury, and innovation meant its niche market was composed mostly of technological enthusiasts and a number of transhumanist fanatics. This is, of course, not without controversy, especially among more traditionally-minded consumers skeptical of the radical ideas usually pushed by Bishop Cybernetics. The heavy regulation of prosthetic devices often means the most attention-grabbing products are meant for headlines only, kept behind red tape to never leave the showroom. Uncomfortable with Bishop's direction, Owen Harrison officially resigned from the company in December 2458.

The continued growth of Bishop Cybernetics has proven without a doubt that there is a small, but lucrative market for these big ideas and the controversy often stirred with Bishop's ideals has ensured they have a place in headlines on a yearly basis.

During the last conference held during a Ned Talk on Biesel in August 2459, Bishop shared the stage with a state-of-the-art IPC designated "Axiom". This IPC's frame was entirely by Bishop, with a glass-encased hologram display for a face and a claimed internal battery life lasting for up to three weeks on standby. It isn't known when, or even if, this model will ever be approved for production.

Jeonshi Beauty Company

"Showing your true beauty."

General

Jeonshi Beauty Company is a subsidiary of Zeng-Hu Pharmaceuticals, founded on Earth in October of 2421. They specialize in the beauty industry, with a focus on advanced skincare and makeup products.

Influence

Sol: Headquarters in Busan, Korea, Earth; five research and development facilities across Earth.

Tau Ceti: Research and development facility in Mendell City, Biesel.

Epsilon Eridani: Two major manufacturing facilities on Oran.

Executives

Chief Executive Officer: Yunji Kyong, 42, Human

Chief Research Officer: Yong Zhang, 54, Human

Chief Data Officer: Songho Sam, 47, Human

Chief Communications Officer: Biyu Tian-Kim, 36, Human

Chief Commercial Officer: Kaya Kinjo-Song, 41, Human

Brands

Sunchunina Nin: A line of natural makeup made completely from organic materials. Also known as Pure, Natural, You.

Yokaine: A line of bold, colorful makeup targeted towards clubbers. Also known as Faekin’ It.

Gwiyeoai: A line of glittery, pastel makeup targeted towards children. Also known as Little Cinderella.

Kimineun Jeondouji: A variety of human hair dyes in bright, bold colors. Also known as Bold You.

Yueliang Seong-im: A diverse brand of pastel human hair dyes. Also known as Moon’s Embrace.

Chapifu: An all natural skincare brand with many lotions, cleansers, and masks. Also known as Tea Skin.

Shiheomsil: A more chemical brand of skincare products. Shiheomsil is most famous for its cheap, patented, symptom-free acne vaccine. Also known as Cleancare.

Cheondu Shokusa: A brand of healthy, frozen prepared foods. Common meals include Kimchi, Dim Sum, Stir Fry, Kare Udon, Mac & Cheese, Mochi Okonomiyaki, Fried Rice, and Samgyeopsal & Rice. Also known as Halmeoni’s and Pure Meals.

Jinleun Shokusa: An upcoming brand of liquid meals tailored to a consumer’s needs thanks to advanced dietary computer algorithms. Advertised flavors include Rich Cacao, Smooth Vanilla, White Strawberry, Fruit Punch, Fresh Cherry, Bright Grape, Beef Stew, and Fresh Mint. Also known as Quick Meals.

Pyeon-song Sumiki: A respirator brand for those with asthma and other breathing problems, as well as for those living in polluted areas. Also known as Breathe Easy.

History

Founded by Zeng-Hu to leverage their contacts and power in the pharmaceutical industry, as well as diversify into what they saw as a customer base unlikely to be lost through competition or technological advancement, Jeonshi Beauty Company was born after a long board meeting on Earth in 2421. Thanks to their parent corporation’s influence, they have since become one of the largest cosmetic companies present in Alliance space despite being a relatively young company.

While perhaps not being the most innovative in their field, their large consumer base can be thanked by their low prices and celebrity endorsements; their remarkably low operating costs can be attributed to Zeng-Hu’s establishment in industrial sectors relevant to their products’ manufacturing.

Nojosuru Foods

"Pure foods for all."

General

Nojosuru Foods is a subsidiary of Zeng-Hu Pharmaceuticals, founded on Earth in 2252. They are known for their surprisingly affordable and incredibly quality foods, as well as growing many crops used in pharmaceuticals and luxury items.

Influence

Sol: Headquarters in Tokyo, Japan, Earth; nine major farming facilities across Earth; three major processing plants on Earth.

Tau Ceti: One major farming facility and processing plant on Biesel.

Executives

President: Miho Kumagai-Wan, 54, Human

Deputy President: Xinyi Huang, 51, Human

General Manager: Kotaro Tamaki, 49, Human

Chief Research Officer: Jong-Su Chun-Gao, 54, Human

Chief Customer Officer: Mineko Makino-Min, 35, Human

Brands

Jiazoku Rice: A brand of sweet rice usually sold in bulk to restaurants or in family-sized bags.

Ziryo Kuhe: A brand of plant-based dairy substitutes. Their most common items are plant-based milks, butters, cheeses, ice creams, and yogurts.

Youjin Produce: A brand selling baking supplies and ingredients, as well as bread, bagels, and crackers. Popular bread and bagel flavors include Strawberry Cream Cheese, Cinnamon Sugar, Double Chocolate Chip, and Banana & Lemon.

Jumoku: A brand of health bars, treats, and cereals targeted towards middle and low income families. Popular health bar flavors include Chocolate Caramel, Strawberry, Chocolate Dipped Mint, Blueberry, and White Chocolate & Orange. Popular health treat flavors include Strawberry, Cookie & Creme, Brown Sugar Cinnamon, Strawberry Cheesecake, and Red Velvet. Popular cereal flavors include Blueberry & Lemon, Fruit & Yogurt, Apple Cinnamon, and Vanilla Almond.

Oka Akio: A brand hosting a variety of large-sized snack foods usually marketed towards laborers. Popular snacks include Uchu Brownies, Strawberry Shortcakes, Orange Creme Cakes, Chocolate Cupcakes, Cream Mooncakes, Strawberry Buns, and Caramel Cookie Bars.

Nojosuru Shokusa: A brand of frozen prepared meals targeted towards university students and low income families. Common meals include Soy Kitsune Udon, Miso Ramen & Tofu Karaage, Homemade Katsudon, Vegan Bolognese Pasta, and Soyburg Steak & Rice. Also known as Nojosuru Meals.

Yeshin Tea: A popular tea brand that boasts all natural ingredients grown in the finest bio-domes. Popular flavors of tea include Green Tea, Yamecha, Lemon, Chai, Cinnamon, Hibiscus, and Orange. Also known as Ambition’s Tea.

Shudu Coffee: A coffee brand that grows its beans in modified bio-domes for the perfect growth. Popular flavors of Yeshin’s non-dairy coffee creamers include French Vanilla, Strawberry Cheesecake, Cinnamon Vanilla, and Mocha Fudge. Also known as Focus Coffee.

History

After the global terraforming of Earth, vast swaths of fertile farmland were created. Hoping to get a jump on the revitalized agricultural business, frugal millionaire Futaba Umebayashi created Nojosuru Foods in early 2252. Umebayashi focused on creating an efficient, clean company with affordable products. The business flourished, rapidly expanding across Earth.

In 2415, Nojosuru Foods was approached by Zeng-Hu Pharmaceuticals for a contracting deal. Nojosuru agreed and began growing a majority of their crops for Zeng-Hu. It wasn’t until 2420 that Zeng-Hu officially bought out Nojosuru Foods as a subsidiary.

Drive and Agenda

Zeng-Hu Pharmaceuticals, and the majority of its minor subsidiaries are professional science at its core. The public-facing sections of the megacorporation operate one of the larger public relations departments in the galaxy, a necessity for something as controversial as the primary healthcare provider. This reflects on employees as their workforce is encouraged to be plotting and outright secretive. As well, the openly declared pursuit of Zeng-Hu has been the perfection of the sentient form, and rapidly progressing what could be construed as the “expected evolution” of Humanity. The details of the future of this expectation are unfortunately classified, and guesses as to what the corporation plans are varied - from grounded, to completely ridiculous conspiracies.

Commercial contracting with Zeng-Hu is a cut-throat, careless business where decisions from completely untraceable elements within the corporation drift down to the lower ranks, usually deciding the course of lives. Workers take pride in their own capability to dodge the unknowable forces above, inadvertently, and the ideology has ended up fostering one of two things ; either fear for one’s superiors, or a dangerous lack of care. The latter in this environment rarely ends well.

Zeng-Hu Pharmaceuticals rarely works alongside Zavodskoi contractors - intentionally so. The two corporations frequently butt heads after Zeng-Hu Pharmaceuticals left Zavodskoi genetics research in the dust, with the relation between the two sour at best. This echoes down to the lowest ranks, as even the common worker can find themselves cheered on to beat the opposition. This isn’t an excuse to get fired by trashing your coworker.

History

Zeng-Hu Pharmaceuticals was born from the merging of two companies on Earth in the year 2032: Mao Zeng Biotech, and Chi-Wan-Hu Incorporated. The company pioneered the way in the field of cryonics and cryogenics, manufacturing the first truly viable "cryopod" designed to safely house a human being during long-distance space travel. This proved instrumental during the colonization efforts of Mars and Luna. However, the success was relatively short-lived, as the economic hardships of the mid-22nd century hit the company hard. While never completely disappearing, the company was overshadowed by the rise of other corporations edging in on the field of biotechnology and pharmaceuticals. Zeng-Hu stayed in the background for years, though their continual innovations allowed them to stay somewhat competitive.

It wasn't until the year 2332, when the Skrell were first encountered, that the company was well and truly thrust back into the limelight. As with many other companies jockeying for positions from which they could benefit from the advanced technology of the Skrell, Zeng-Hu sent representatives to try and convince Skrellian scientists to establish joint cooperative research teams with their own scientists. However, unlike with the other corporations, whom most of the scientific community of the Skrell perceived as simply greedy, they were truly impressed by the vision and drive shown by the CEO Vanas Peng and his board of directors. After three years of cooperative research, the first viable example of cloning technology was created.

Zeng-Hu was quick to patent the techniques and equipment, and continued to advance in the newly created field of the cloning of sentient organisms. Techniques were developed that allowed clones to have direct copies of a subject's memories and personalities implanted in their psyche. While cloning technology was highly controversial when first introduced, it has since become an accepted and even promoted part of Human and Skrellian society.

Zeng-Hu Pharmaceuticals is now among the most powerful trans-stellar corporations present in the galaxy in the modern day. Today, Zeng-Hu Pharmaceuticals works closely with Nanotrasen Corporation through a series of mutually beneficial economic and research agreements. Zeng-Hu provides the newest advancements in cloning technology to Nanotrasen for use on their facilities, and Nanotrasen in turn loans their best researchers to assist Zeng-Hu with further advancement and development.