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Hazel! Ltd./Hazel Electromotive

"Your friend, Hazel”

Chief Executive Officer: Erich Ludtz, 34, Human

Hazel! Limited in Tau Ceti and Hazel Electromotive in Sol, is the newest subsidiary of Getmore and by extent, Nanotrasen. The company is known for the production and distribution of Hazels, a series of high-end shell IPCs in limited numbers, designed for domestic and service work, as well as managing a wide array of merchandise regarding them, from hardware and software to clothes.

History

Founded by Klara Seidel in 2410 in Earth, Sol, the company produced basic robotic apparatus and assistants for household chores. Upon relative success and the establishment of a branch in Harmony City, Luna, the company expanded into IPC production, creating the first Hazel in 2448 and the first synthskin covered Hazel in 2450, becoming a pioneer in shell frame IPC development and marketing. The opening of the Tau Ceti branch in 2460 marked the peak of their success, soon to be curtailed by the Phoron crisis, ending in their acquisition by Getmore to avoid financial ruin. While a subsidiary, the company is allowed a large degree of freedom and communication between the Sol and Tau Ceti branches. As a result, their internal structures and business practices are largely left intact.

Major Brands

• Hazel

Hazel is the main product and focal point of the corporation. Released in series, these shellframe IPCs are designed for work in the service and domestic sector. Found in high end hotels, company headquarters, bars and private households, they are released in series and are marketed in Tau Ceti and the Sol core worlds. Their relatively few numbers, the fact that they all share the same face, female appearance and hazel coloured eyes make them distinguishable as a sought out and sometimes collectable item. Custom builds are also offered in order to suit a client’s specifications, though such units are few and far between, owing to their extremely high cost.

Series

Hazels are released in series, with newer series supposedly sporting more advanced features in both hardware and software. While this is true for the older lines, the company has been accused by critics for making no tangible changes apart from cosmetic alterations. There are currently 13 available series, series 1 launching in 2450 with the onset of synthskin technology. The company has since been releasing a new series every year. The vast majority are built in Hephaestus factories in Sol space prior to being shipped for software and synthskin installation in Tau Ceti, a cost saving process that permits the products to be labeled as “Made in Tau Ceti”.

Hazels follow a certain naming convention, provided their names have not been changed by their owners or themselves: Hazel #S-H(series number).(unit number) An example of this formatting is Hazel #S-H11.01

Software and Characteristics While Hazels of the same series possess largely similar specifications, it is not unheard of for units to differ in regards to their given service skillset, language chips and character. More advanced software in the newest series has enhanced the units’ adaptability, allowing for the organic development of unique personalities if left unchecked.